Five Tips for Successfully Crowd-Powering your Organization
Outsourcing a function or role previously completed by an organization’s employee in order to reduce cost and increase efficiencies is quickly being taken over by a significantly more disruptive force that is changing – in many cases, dramatically – the way work gets done. Just as developing countries and our younger generation of workers in all geographies are jumping straight to mobile Web services and leapfrogging traditional “wired” infrastructure, many companies are engaging in crowdsourcing over a more traditional outsourcing approach. This is known as “Enterprise Crowdsourcing.”
The beauty of Enterprise Crowdsourcing is that it holds the potential to serve as the future of outsourcing. It does so by delivering results and managing communities without restrictions or barriers - no language barriers that need to be broken, no timelines that need to be crossed or even flights booked. By hiring professional pre-qualified crowd workers and managing their projects and work within the cloud, many enterprises – including my company’s and many of its customers and partners – have eliminated the typical restrictions that other global managers may have by transcending these barriers and breaking new ground in developing and deploying enterprise solutions. What’s more, with a professional crowd model, enterprises pay only for successful completion of a given task, and they have complete elasticity to scale up and down as needed.
Clearly, more work is moving to the cloud thanks to rapid technology advances that allow work to be done seamlessly and securely. At the same time, in most organizations, roles get divided into activities, which further break down into work packages and eventually “tasks” to be completed by individual crowds across the globe. This can often cause workers to be either terrified or excited, or both.
To address both these emotions, here are some key points to help distinguish what is, and, more importantly, what isn’t, Enterprise Crowdsourcing.
Martha Crow is Senior Vice President, Global Testing, Development and Crowdsourcing, Lionbridge Technologies.