Any company that hasn't figured out how social media can positively impact their bottom line is way out of touch with rest of the world. Heck, even my local hot dog stand has its own Facebook page. Even if it's just used as a way to inform customers of upcoming events, sales or special offers, social media is a unique marketing presence that direct mail or e-mail can't be-with social media, customers want the information, unlike the barrage of unwanted e-mails or third-class mail overflowing mailboxes.
Even used internally, social media can be a useful tool for informing and empowering employees, from offering up YouTube videos on signing up for benefits to sending out alerts in times of emergencies.
But any company that knows the value in social media doesn't need me to go through the myriad of ways a social media strategy can help its bottom line. Companies that don't know, however, may want to take a look at Jive's survey, along with the numerous other corroborating surveys out there. The benefits of social media in business are well-documented, and social media users are out there. In the immortal words of Hollywood: If you build it, they will come.