Facebook: The New Google?

Charlene OHanlon
Facebook announced a new Titan messaging platform that incorporates e-mail, instant messaging and SMS into one handy collaboration environment for users, enabling Facebookers to communicate in 'all the ways you want to communicate,' said Facebook founder Mark Zuckerberg.

The service is an overt attempt to stare down the likes of Google, Yahoo and Microsoft in the communication realm, and-some might argue-and attempt to validate the usefulness of the site as more companies adopt a social media strategy.

No matter how you look at it-either as a great addition to Facebook's functionality or as a lame attempt at building a better mousetrap-Titan is one example of a larger trend in collaboration. Indeed, the merging of myriad communication tools into one central platform is the standard blueprint for any company delving into collaboration, from Google with its Gmail and related properties to enterprise companies such as Avaya with its slate of unified communications offerings.

The problem is, if everyone is doing it, are we doomed to have 15 different e-mail addresses? I sometimes have a difficult enough time handling the three I most often use-adding specific addresses for specific collaboration platforms just may put me over the edge.

In terms of where the collaboration market is heading, Facebook's moves are mere baby steps. I predict future iterations will include group collaboration (a la Microsoft SharePoint), VoIP click-to-call functionality and even videoconferencing. I also predict Facebook won't be first to this party-that honor will remain squarely with Google, in my humble opinion.

I applaud Facebook for recognizing the future path of communication, and for its attempt at legitimizing the social media space with enterprise-like collaboration functionality. Too bad it wasn't accomplished by a social media company that is actually more suited to the enterprise.
 



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Jun 29, 2011 2:06 PM Pick torrent Pick torrent  says:
Perhaps Google and Facebook are in cahoots on this one. With i'm sure a lot of finances invested in this product it seemed a little premature for Google to kill it so quickly and the then almost instant defection of Lars has me thinking that perhaps they thought it was Facebook who could take this product to the next level. I'm not familiar with Intellectual Property but i find it odd that a Chief Architect can defect to the supposed opposition and work on an almost similar project. Seriously, who knows what deals are done behind closed doors? Just a thought. Reply
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Jul 31, 2011 4:07 PM Italian music Italian music  says:
Facebook is making steps for a more global interaction whereas Google still seems to be ar a notch below. Time will tell, though. I agree with the poster for ending up needing more email addresses. A Fscebook one seems to be already in the makings. Reply
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Feb 22, 2012 9:02 AM LED Light Bulb LED Light Bulb  says:
Indeed, the merging of myriad communication tools into one central platform is the standard blueprint for any company delving into collaboration, from Google with its Gmail and related properties to enterprise companies such as Avaya with its slate of unified communications offerings. Reply
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