Celebrating All That is RFID: Part II

Charlene OHanlon
Back in July I wrote about ThingMagic celebrating its 10-year anniversary by spending 100 days espousing the many uses of RFID-the technology that spawned the company. Each day during the campaign, the company blogged about ways RFID is being used to enhance our professional and personal lives.

Well, all good things come to an end, and Dec. 9 was the 100th day. And, by all accounts, the endeavor was a success. Ken Lynch, director of marketing at ThingMagic, had this to say:

When we kicked off our 100 Uses of RFID program, we had a goal of raising awareness of many different types of wireless identification technologies. Looking beyond traditional uses of RFID, we also wanted to explore the growing number of solutions where users are naturally interacting with RFID and sensors and where the technology is so integrated and transparent that it disappears into its environment.

The myriad case studies and success stories included in the campaign were a keyhole into the world of a technology that, indeed, most of us take for granted. The studies were also a catalyst for discussion on the future of the technology.

To end the 100 Uses of RFID program on a high note, executives at ThingMagic presented their predictions for the technology-hardware, software, uses and implications. Here's a smattering:

Passive sensing (RFIDS) and computation (CRFID) will make big leaps forward in the next decade. Building on platforms like the WISP, we can expect to see a proliferation of purpose-built systems where passive sensing and computation are integral to the operation of the system. - Ravi Pappu, co-founder and VP for Advanced Development
Our interactions with the Internet are beginning to change how we see the physical world and our expectations of how it should respond to us. As the ways in which we share, consume and catalog information in the virtual world continue to grow and change over the next decade, we will start to see how malleable the physical world can become in response to these interaction metaphors to which we have now grown accustomed. RFID, ubiquitous sensor/display technologies and the computing engines behind the scenes will be crucial to these new means of interaction in the physical world. - Yael Maguire, co-founder and CTO
Given the recent and significant uptick in demand for readers I predict that in a couple of years there will be tags and readers all around us and that people will not be able to imagine what life was like without this technology.-Bernd Schoner, co-founder and managing partner
A UHF RFID reader using low-power ICs will make UHF readers in handheld devices much more viable (the reader will be the size of surface-mount tag ICs today). - Dan Ratner, director of Product Management

We will experience a 3-times improvement in tag operational range. Three actions will contribute: continued reduction in required tag wake-up power; Increased complexity of RF processing on tag chip to make backscatter more detectable; and improved phase noise of readers to reduce backscatter band interference. - John Carrick, principal engineer

Kind of makes you think.

Add Comment      Leave a comment on this blog post
Dec 11, 2010 1:12 PM Patrick Sweeney Patrick Sweeney  says:
Bottom line there are way more than 100 uses for RFID! Reply
Dec 11, 2010 1:12 PM Patrick Sweeney Patrick Sweeney  says:
If you look at the tremendous success of Vail Resorts RFID program (EpicMix) and the response in pass sales and stock price as a result (up almost 50% since the RFID roll-out began) it is clear that RFID and social media add tremendous value to company-client interaction. In my blog on the iPhone I suggested that every mobile phone will have a UHF reader in the next five years. When RFID readers are everywhere the Internet of Things will turn the virtual world into the sharing mechanism for the physical world and a whole universe of possibilities will open for end users thanks to RFID. Reply

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