Data Quality

Source: IT Business Edge | Priority: Integrating the Enterprise | Topic: Data Quality
Date Published: 9/22/2005

With William McKnight, senior vice president of Data Warehousing Conversion Services International and a frequent best practices judge for organizations involved in business intelligence and data warehousing, such as DMReview, TDWI, and the Software & Information Industry

Question: Data quality is surely one of the most important factors in any successful business intelligence initiative. What are the top best practices when it comes to data quality?
McKnight: Number one is having a data quality program. You need a means by which you can evaluate the quality of the data based upon corporate rules that are gathered from the respective business areas and that account not only for the common deviations from quality, but also the specific deviations from quality that would have a negative business impact on that company.
Number two would be business involvement in the data quality program. This is not an IT endeavor. The business is ultimately responsible for the quality of the data. I believe that IT needs to guide the program and lead the program, but the rules come from the business.

Question: Some businesses have half a dozen names for the same part. How can a business evaluate when to put in the manual effort to fix situations like that?
McKnight: The general rule is that each business should have one name and one code set for a given distinct business element. Often times we think we have different names for the same thing but we find that we have different business elements involved. In that case, it's perfectly proper to store each element discretely. For example, a company might have different color palettes for its products depending on whether it's marketing or manufacturing that needs the information. It's not that the company is confused about which color palette it's going to follow, it's that the company really does have two different color palettes and they both should be stored. When a business has these types of close calls, it should store both sets of data, give them proper names, and identify those names to the business through metadata, description and training, so that the business does not become confused.

Question: What are the most promising developments in data quality automation? What can computers do now that only human beings could do a few years ago?
McKnight: I think one of the most promising developments is the consolidation that we're seeing right now in the data quality marketplace. I think we're seeing data quality vendors becoming part of end-to-end vendor alliances because it's now considered part of the mainstream of business intelligence. What these tools bring is the ability to automatically cleanse data according to the rules of the business. What it does not do is absolve a company from setting the rules and having its business units involved in data quality.
:: MORE INSIGHTS ON THIS ISSUE ::

Ensuring Data Quality During Data Migration | 5/2/2008 :: Source: eWEEK

Data Stewards Must Value Data Quality | 5/1/2008 :: Source: B Eye Network

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