Two More Acquisitions for Big Blue

Susan Hall

IBM has two acquisitions in the works. It's buying Web analytics company company Coremetrics, whose "software portfolio includes Web and mobile analytics, targeted e-mail and advertising tracking and other reporting and benchmark tools," according to ZDNet. Financial terms were not disclosed.

 

Meanwhile, Reuters reports that IBM is in talks to buy Israeli company Storwize for $140 million. Storwize has developed real-time data compression software that it claims can improve storage capacity by up to 90 percent while maintaining performance. Sounding like it's a done deal, ITProPortal calls Storwize IBM's seventh acquisition of the year, though it's not clear whether that includes Coremetrics.

 

Meanwhile, Big Blue is expected to lay out its mobile software strategy on Wednesday, reports Computerworld.



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Jun 16, 2010 9:41 AM ddd marketing ddd marketing  says:

Interesting. I wrote a post just last week over at Data Driven Digital Marketing asking if Coremetrics was even relevant anymore. I guess they just answered the question for me - not as a stand alone enterprise. I always did have a soft spot for their white papers and benchmark reports thought.

Cheers,

D

www.datadrivendigitalmarketing.com

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