Survey: Social Media Influences Holiday Shopping

Susan Hall

ComScore says its survey found 28 percent of holiday shoppers have been influenced social media in their buying decisions, reports Bloomberg.


In the survey, 7 percent of respondents said they followed a company's fan page on Facebook, while 5 percent turned to Twitter. Impulse shopping on smartphones is emerging this year, too, as IT Business Edge's Mike Vizard has written.


The story says reviews by other consumers carry the most weight with buyers. (Though those, in the past, have been found to be faked at times.)


A Reuters story on ComScore data says online holiday spending is up 3 percent over last year. It counted 36 days of "holiday shopping" -- apparently from the beginning of November (sheesh!) -- for a total of $16 billion.

Add Comment      Leave a comment on this blog post

Post a comment





(Maximum characters: 1200). You have 1200 characters left.



Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.


Resource centers

Business Intelligence

Business performance information for strategic and operational decision-making


SOA uses interoperable services grouped around business processes to ease data integration

Data Warehousing

Data warehousing helps companies make sense of their operational data