Search in the Small-Screen Era

Susan Hall

If you've ever wondered how advertisements will fit on a cell phone's tiny screen, you're not alone.


USA Today looks at that issue and the trials of adapting search to the small screen as well in a good round-up of the problems accompanying the mobile revolution. Calling the thoroughness of desktop search the "digital equivalent of using a shotgun to take out a housefly," it says the big players today, such as Google and Yahoo, could go the way of the dodo unless they figure these things out.


It looks at their efforts, including Google's "snippets" -- the first few search results -- and Yahoo's social-networking and voice-recognition ties. Then there are the efforts of startups, trying to provide users with the answers they seek, in a way that's short and sweet.

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