New Apple Ads Tagret Microsoft Ad Spending

Kara Reeder

Microsoft may be throwing $350 million into a new Vista advertising campaign, but that isn't discouraging Apple. The company has launched two new "Get a Mac" commercials poking fun at Microsoft's huge advertising budget.

 

PCWorld reports that the first ad, "V Word," mocks Microsoft's decision to limit the use of the name Vista in its new campaign, choosing instead the more generic term "Windows." The second ad, "Bean Counter," questions why Microsoft is spending so much on advertising instead of spending money to fix Vista.

 

Microsoft's first round of advertising using comedian Jerry Seinfeld failed to connect with consumers. Now its hoping its "I'm a PC" campaign can hit the mark. However, Gizmodo blogger John Herrman says both companies are missing their target, saying:

Redmond and Cupertino are having an useless, protracted argument with each other, unaware of the fact that their shouting is going completely over everyone else's heads.


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