After a year of playing second fiddle to Google, Microsoft has returned to the No. 1 spot in the UK on a list of the best brands compiled by The Centre for Brand Analysis.
After culling the most likely prospects from 1,400 brands, the organization lets consumers vote on the top 500, which it labels Superbrands, reports TG Daily. Those are considered the most reliable, distinguished and the best quality. Stephen Cheliotis, the organization's CEO, said Microsoft has been working to improve its reputation, while Google's has been tarnished by consumer opposition to behavioral advertising and Streetview.
This year Google dropped to No. 3, Apple made the top 10 for the first time and Lego and Coca-Cola reappeared there after a one-year hiatus, according to Sky News. Here's the top 10: