Intel teamed up with DreamWorks last month.
Now it's planning a collaborative animation project that will allow experienced and aspiring animators to work on it through an application on the Facebook platform. Yair Landau, president of Sony Pictures Digital, will direct the Mass Animation Project, which will create a computer-generated short film for theatrical release.
The always-cynical Inquirer quotes Landau describing the project this way:
Mass Animation combines original computer-generated animated storytelling with social networking in a powerful, new way.