IBM Picks up Marketing Giant Unica

Susan Hall

Just days after announcing its acquisition of Datacap, IBM is buying marketing software giant Unica for about $480 million, reports TechCrunch.


The company said Unica's software will help companies analyze and predict customer preferences and develop more targeted marketing campaigns. The deal makes sense for Big Blue, according to Xconomy, since it has already picked up AT&T's Sterling Commerce and Coremetrics in this sector. Those assets are to be bundled into Unica's offerings.


Meanwhile, IBM isn't just buying, it's also selling off a few things. It's exiting a joint venture with Germany's Infineon Technologies by selling off a joint venture, Altis Semiconductor, in France, according to

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