Google Rebrands DoubleClick Performics, Nixes AdSense Referral

Kara Reeder

Back in April, we reported that Google planned to sell of Performics, a division of DoubleClick. It turns out the search giant has decided to rebrand the affiliate ad network, according to Seeking Alpha.


Performics will now be known as Google Affiliate Network. There are some big names that already participate in Google's affiliate efforts, including Target, Barnes & Noble and Bank of America, reports WebProNews.


Network World says the company continues to makes use of DoubleClick technology with a new offering to replace its AdWords pay-per-action beta. The Conversion Optimizer is an automated bidding tool that will manage how much an advertiser will pay to snag a customer-- "conversion."


Also, AdSense Referrals is out, reports Google recommends that publishers replace all referral ad code with AdSense for content ad code before the last week of August. The Google AdSense Blog urges publishers to join the Google Affiliate Network.

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