| 21 Aug, 2008
We have all seen Apple's "Mac v PC" ads, wherein a young Mac hipster constantly befuddles the Bill Gates-like PC.
In an attempt to boost the image of its struggling Windows Vista franchise, Microsoft is launching a $300 million advertising campaign. Jerry Seinfeld will be one of the key pitchmen of the image overhaul, reports InformationWeek.
Microsoft tapped Miami-based firm Crispin, Porter + Bogusky to create the campaign, which is scheduled to make its television debut Sep 4. According to this Reuters article, the campaign will use a variation of the slogan "Windows, Not Walls."
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