Dell Claims Carbon Neutrality, Critics Claim Greenwashing

Ainsley Jones

Dell has announced that it has not only reached its goal of becoming carbon neutral in its energy use, but that it has done so five months ahead of schedule.


TreeHugger reports the company reached its goal by creating efficiency measures in its global operations, purchasing green power, and buying verified emission reductions and renewable energy certificates.


According to this article from The Wall Street Journal, Dell is now saving $3 million a year. While that's a small number for a company the size of Dell, its executives said most of the projects paid for themselves in under three years.


This Digital Trends piece says Dell still produces harmful emissions, toxins and greenhouse gasses in its manufacturing processes.


Skeptics look down on the company's boasts, claiming carbon neutrality is impossible. Clive Longbottom of Quocirca says computer makers should focus less on greenwashing and more on reducing the use of harmful materials in their products, reports

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