Bloomberg Files Jobs' Obit in Error

Susan Hall

Steve Jobs can use Mark Twain's famous quote: "The rumors of my demise are greatly exaggerated."

 

Bloomberg, in a big oopsie, sent its obituary on Jobs out on the wire, but quickly retracted it, reports Tom Krazit at CNET. The incomplete piece also suggested other people to contact for quotes about him: Apple co-founder Steve Wozniak, Oracle CEO Larry Ellison, and early Apple evangelist Guy Kawasaki, among others.

 

News organizations often write obituaries ahead of time so they can quickly be updated as needed. But Jobs' gaunt appearance at a conference in June raised speculation about the Apple CEO's health, making Bloomberg's mistake all that much more eerie.

 

The news service later issued a vague retraction, Krazit says.



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