Ask.com will lay off 130 engineers and discontinue work on its algorithmic search technology as it largely throws in the towel as a search engine, reports Bloomberg.
According to the latest Nielsen numbers, Google controls 65 percent of the U.S. search market while Ask.com had 2 percent.
Ask.com will concentrate on being a site for answering questions and will no longer compile an index of the entire Web. Instead, it will license an index from an unnamed company, reports The New York Times.
TGDaily quotes Ask.com President Doug Leeds, saying:
Make no mistake that execution of our Q&A strategy still requires a great deal of technology investment and technical innovation, much of which is search-related, involving crawling and indexing the web's breadth of questions and answers, and using search-based algorithms to route the right question to the best potential answerer.