eSecurity Planet reports that McAfee is teaming with Adgregate Markets, a provider of distributed e-commerce applications, in an effort to root out malware-laden ads and bolster online sales.
McAfee's SECURE service will scan sites for more than 10,000 known vulnerabilities to prevent the kind of scams that have plagued the likes of The Drudge Report. Once a site has been cleared by SECURE, the site's ads will be given a badge from McAfee.
Todd Gebhart, general manager of McAfee's consumer, mobile and small business group, says:
The shift toward a distributed Web, where content and commerce are available anywhere, poses significant security challenges for advertisers, as retailers are no longer under the protective umbrella of the security mechanisms enabled on their primary Web site ... By partnering with Adgregate, McAfee is setting the standard for online advertising security for protecting customers' data and privacy, whether consumers are engaging through rich media ads or transacting through social commerce applications.