Jump in First-Quarter Click Fraud Rate

Kara Reeder

Click Forensics reports that the click fraud rate for the first quarter of 2010 was one of the highest on record, according to The New York Times.The click fraud rate was 17.4 percent, compared to 15.3 percent in the first quarter of 2009.

 

The article describes how click fraud works:

Web sites practice click fraud by showing ads, soliciting fraudulent clicks on those ads, receiving payments from advertisers for the clicks, and then kicking some money back to the clickers.

Paul Pellman, the chief executive of Click Forensics, attributes the rise to the increased use of botnets.



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