Mobile Operators Form Mobile App Store Alliance

Ainsley Jones

Twenty-four mobile carriers have united to create an open platform, called the Wholesale Applications Community, that will deliver mobile applications to all platforms in an effort to compete with Apple's App Store. The alliance consists of some of the world's largest carriers, including AT&T, Sprint, Verizon Wireless, Deutsche Telekom and Orange. Handset manufacturers LG, Samsung and Sony Ericsson support the move, Ars Technica reports.


Alex Sinclair, chief technical officer of the GSMA, made the following comments at the press conference:

This is going to be a completely open initiative, it's going to be across platform, and it has the potential to reach a rather large number of customers.

I think the most important thing to remember is the potential size of this. It's the first time that so many operators, in fact virtually of them, have got together to take the same approach.

If Apple or anybody else wants to join this initiative, they are entitled to do so. It's about other people creating applications. To a certain extent it's a tribute to Apple in terms of pointing out just what an app warehouse is supposed to look like, but [Apple has] just one device, or a small sub-set of devices.

According to PC Magazine, the alliance will use requirements from the Joint Innovation Lab and BONDI and merge the two into a common standard over the next 12 months.

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