Microsoft announced figures regarding sales of Windows Phone 7 devices. In a Q&A posted on Microsoft's website, Achim Berg, Microsoft's vice president, mobile communications business and marketing group, said manufacturers sold 1.5 million phones to mobile operators and retailers in the first six weeks. However, this number does not represent how many of those devices were sold to consumers.
When asked whether the figures met Microsoft's expectations, Berg commented:
Yes, and I think our expectations are realistic for a new platform. We started fresh with Windows Phone 7, and it's a different kind of phone. Measuring for success is more long term than short term. We launched with many of the top mobile operators in the world, and even more in the coming year in 2011. We have 18,000 developers who are developing for our marketplace. It's just getting better and better.
Berg acknowledged that WP7 faces stiff competition:
We all know that the competition is extreme in this industry, and we have to compete on multiple fronts. We have to deliver a great product that people want to use. We have a different point of view than just delivering apps, and we have received great customer feedback on our approach. We are working on updates that will take us to the next level. Plus, we have great support from the ecosystem including developers, operators and device manufacturers, which will add to momentum we are already seeing.
From this perspective, we're in a good place. We are on a path to begin releasing the first of several updates in the next couple of months, and several more mobile operators around the world will introduce Windows Phone 7 on their network in 2011 and we will have a broader portfolio of devices from phone manufacturers at different price points delivering on our commitment of providing customers choice. We believe doing these things right will lead to continued success.