iSuppli Report: Amazon Ships 3.8 Million Kindle Fires in Q4

John Storts
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While the verdict is still out on the impact that the Kindle Fire tablet will have on the business world, it's a hit in that of the consumer. According to iSupply, Amazon shipped nearly four million Kindle Fires last quarter, grabbing just over 14 percent tablet market share.


The iPad is still tops with 57 percent of the market, but that's down from 64 percent in the third quarter. Yet, iSuppli doesn't credit the slip to the Fire. As reported on ITWorld, Rhoda Alexander, senior manager of tablet and monitor research for IHS, observed:

[T]he primary alternative wasn't the Kindle Fire-which debuted to solid sales in the fourth quarter-but Apple's own iPhone 4S smartphone.

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