At Computex 2011 in Tapei, Intel introduced plans for a new class of laptop-tablet hybrids, dubbed "Ultrabooks." Intel says the Ultrabook PCs will have "thin, light, beautiful" designs and will be priced for the mainstream, not high-end market, according to Computerworld. The initial crop of Ultrabooks, which will be available during the holiday season, will be based on Intel's existing Core processors, less than 0.8 inches and priced under $1,000. The next set of Ultrabooks, due during the first half of 2012, will be based on Intel's Ivy Bridge processors.
According to analysts, Ultrabooks serve as Intel's effort to compete with Apple's iPad and tablets based on ARM processors, reports The Wall Street Journal. IT Business Edge contributor, Rob Enderle, told the WSJ:
This is their big shot. The idea is to showcase a product that is within the size and weight envelope of the iPad, but has the performance of a laptop. Their goal is to get people to start thinking of products like the iPad as crippled and, if they can do that, they can finally move effectively against ARM on tablets.
The Asus UX21, also unveiled at Computex and given the video hands-on treatment by Engadget, will be among the first in the Ultrabook category to be available. The UX21 is a thin (0.67-inches at its thickest point) laptop with an 11.6-inch display that provides 1366 x 768 resolution. The 2.4-pound laptop features a glass trackpad, mini-HDMI, one USB 2.0 and USB 3.0 port apiece and can support up to a Core i7 processor, notes PCWorld.