IBM entered the mobile market with the unveiling of WebSphere Commerce 7, a new version of its e-commerce software platform that recognizes various smartphones and tailors the presentation of company's Web store to meet the capabilities of the mobile device, Mike Vizard reports at our CTO Edge site. A component of WebSphere Commerce 7 is the IBM Mobile Starter Store, which enables companies to quickly deploy the application.
While the software makes having a mobile e-commerce presence easier for companies, it also offers advantages to users. WebSphere Commerce 7 allows customers to use their handsets to browse online stores, conduct side-by-side comparisons, receive marketing messages, check store locations, peruse what is in stock and make their purchases in one location. The price starts at $30,000, according to VentureBeat.