According to figures released by Berg Insight, global shipments of GPS-enabled handsets increased 92 percent last year. GPS, a standard feature in high-end and mid-range feature phones, is poised to trickle down to more affordable mainstream phones, says GigaOM.
Such an occurrence will only brighten the prospects for GPS in location-aware mobile apps. Last summer, Gartner predicted user and revenue increases for location-based services by the end of 2009. That trend will almost certainly continue as GPS makes its way to a broader audience of mobile phone users.
Google is already testing Sponsored Map Icons in Google Australian Maps, Search Engine Land reports. The feature gives businesses an opportunity to promote their services and provides Google with another source of revenue.