App Store Purchases and App Prices on the Rise

Ainsley Jones
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Legal battles over the use of the term "App Store" aside, users of iOS devices are busy snapping up mobile applications and aren't afraid to spend a little extra to get them, says Piper Jaffray analyst Gene Munster. According to Munster, the average iOS owner will download 83 apps in 2011, an increase of 61 percent over last year. In addition, the average price for App Store apps is $1.44, up 14 percent year-over-year from 2010, rebounding from a decline of 18 percent in 2010, Fortune reports.


Munster claims the average cost of the top 50 iPhone apps is $1.61 with the top 10 iPad-exclusive apps selling for an average of $6.32, which is up 36 percent from a year ago, according to AppleInsider. While Apple doesn't greatly profit directly from app sales (approximately one percent of its total revenue) the App Store helps drive sales of iOS devices, which Munster said is to quantify.

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