Analysts Weigh in on iPad Effect on Netbooks

Ainsley Jones

Apple's iPad has been projected to top $1 billion in sales by Yankee Group analyst Carl Howe, according to ChannelWeb. The tablet is leading some to believe that the device will ultimately cannibalize the iPod Touch and netbooks.


According to a survey conducted by Alphawise, Morgan Stanley's internal research team, 44 percent of iPad owners said they would forgo purchasing a notebook, while 24 percent said they would pass on a MacBook and 20 percent said a desktop was not in their future. ITProPortal notes that 40 percent of U.S. consumers would purchase an iPad over an iPod Touch and 28 percent would select the Apple tablet rather than an Amazon Kindle or other e-book reader.


Morgan Stanley analyst Katy Huberty says the dip in netbook sales after Apple announced the iPad in January and the results of the Alphawise study are merely coincidental. Huberty reports that the decline is more likely the result of market saturation and that it is too early to tell what impact if any the iPad has had on netbooks, says Ars Technica.

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May 7, 2010 2:34 AM Fretboard Fretboard  says:

The iPad will hurt netbook sales, but I don't think it will kill them off.



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