Xerox Looks to Reduce Color Printing Costs

Ainsley Jones

Only 15 percent of the 2.25 trillion pages printed worldwide each year are in color. Xerox is intent on changing that statistic with the help of new technology. Today the company is unveiling the ColorQube, a new printer that uses a waxy substance that can be likened to a huge crayon rather than ink or toner cartridges. The solid ink technology stays solid at room temperature and melts when heated, reports BlueRidgeNow.


As a result, the ColorQube contains fewer parts and is changing the dynamics how Xerox charges its corporate customers. Typically, a color copy costs 8 cents per page no matter how much color ink is used. The new technology allows Xerox to charge based on how much color is used on a page. Xerox says the pricing change will bring the average cost of color prints down to 3 cents per page.

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