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Union Bankshares Corp. Chooses CoreTrac's ResourceOne

Posted by Kara Reeder Nov 10, 2009 11:35:58 AM

According to this press release, Union Bankshares Corp. of Virginia has chosen CoreTrac's ResourceOne to track sales opportunities, develop marketing campaigns and enhance customer service. The company says ResourceOne is an easy-to-use and affordable CRM/Sales Force Automation solution that is designed for community financial institutions.

 

Alan Buhler, executive vice president at CoreTrac, says the company is excited about its new customer and is confident ResourceOne will benefit Union Bankshares Corporation:

CoreTrac’s integrated, banking-specific CRM/Sales Force Automation solution (ResourceOne) will help each of the financial institutions in the Union Bankshares Corp. family to further enhance understanding of each of their customer relationships.

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