Fifteen months after launching a redesign, AOL is scrapping its Digg-style news on Netscape.com site and will revert to a traditional model, reports PCWorld.com.
Netscape director Tom Drapeau explained the move away from its Web 2.0 model for news:
We received some feedback that people really do associate the Netscape brand with providing mainstream news that is editorially controlled. In fact, we specifically heard that our users do have a desire for a social news experience, but simply didn't expect to find it on Netscape.com.
The company plans a separate, yet-unnamed social news site.
According to an Associated Press story on Newsvine.com, the number of U.S. visitors to the Netscape home page in the past year dropped by about half to 2.4 million in July.