Microsoft Adds Visual Search to Bing

Ainsley Jones

Microsoft has added a new feature to its Bing seach engine that allows users to sift through images rather than text when conducting a search. The company unveiled its Visual Search feature at the TechCrunch50 conference in San Francisco. The new feature is in beta and limited to predetermined categories with a full update to the search engine coming this fall, according to InformationWeek.


According to, the new Visual Search feature is powered by Microsoft's Silverlight. When a user searches for a term such as "digital camera" and clicks on visualize, Bing will display a grid of 50 thumbnails that can be narrowed down by selecting criteria from a menu.

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