Bing Capitalizes on Google's Search Market Saturation

Ainsley Jones

Google remains the dominant force in the search engine market and has probably reached the point of saturation. Both Yahoo and Microsoft have capitalized on this with gains for their respective flagship search tools at the expense of Google's market share. While all three experienced year-over-year gains, Microsoft's Bing, the newest of the bunch, led the pack with 77 percent volume growth, reports PC World.

 

Since its launch 12 months ago, Bing has snared 12.7 percent of the search market. While still trailing Google and Yahoo, Microsoft is firmly committed to being more than just an also-ran in the search engine race, according to BBC News. Within the next six weeks, Microsoft plans to have a full-featured version of Bing available for Google's Android platform, says Mobile Burn.



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