Apple Harmonizes iTune Pricing Across EU

Ainsley Jones

Apple has vowed to standardize its iTunes prices across Europe. According to this vnunet.com article, the company was under EU investigation after complaints that U.K. users were charged about 9 cents more per song compared with prices in nations that use the euro.

 

The company says it has to pay more to record companies in Britain for distribution rights, according to an Associated Press story in The Washington Post.

 

Apple will lower prices for music on its British iTunes site within six months and will reconsider its ties with companies if they do not lower wholesale prices in the United Kingdom during that same period. With the policy change, the European Commission will drop its pricing investigation without reporting the results.

 

This move bodes well for Apple, which could suffer as record companies increasingly offer their content without DRM restrictions.



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