IBM has announced a new service that focuses on managing unstructured data.

According to internetnews.com, the Text Analytics Group works with text in e-mail, call center notes, videos, chat transcripts and Web pages in order to put data to productive use. The initial consulting engagements are used to create software templates with industry-specific key performance indicators.

Says Ambuj Goyal, IBM's general manager of information management,

"Enterprises are handling more information than ever before, but are actually using less of that information for strategic insight since it is often difficult to effectively capture and manage."

IBM believes that better access to information improves the bottom line.