The New York Times created a stir Monday, noting that big Web companies are collecting more information about what you do on the Internet than the obsessively snoopy mom of a teen-ager.
It's all to bring you targeted advertising.
With the headline, "Yahoo Knows What You Did Last Summer," adotas.com notes Yahoo collects about 2,520 juicy tidbits per user per month while search behemoth Google collects about 578 items on each of us each month.
Marc Rotenberg, executive director of the Electronic Privacy Information Center, told the Times:
When you start to get into the details, it's scarier than you might suspect.
And in this age of mergers and acquisitions, all that data goes with them. In fact, many of the deals are all about the data, David Verklin, chief executive of Carat Americas, told the Times.
The story says people have not complained because the data collection has been invisible to them, but tend to protest when it is more public, as was Facebook's vilified Beacon program.