Somebody finally said it: Microsoft's ads with Jerry Seinfeld blew chunks, as my 12-year-old son would say.
According to research by Brand Keys, after seeing the ads, both Apple and Microsoft users "had a more negative perception of Microsoft in the areas of innovation, technology, trouble-free design, and warranty and pricing," reports The New York Times. It found that Microsoft's "I am a PC" ads fared better.
The story quotes Amy Shea, executive vice president at Brand Keys, saying:
"When you see an ad perform this poorly, you've got a real problem."
Joseph Tartakoff at the Seattle Post-Intelligencer has posted examples of both, if you want to review them. He says Microsoft's new ad campaign starts this weekend.