Research Disses Seinfeld Ads

Susan Hall

Somebody finally said it: Microsoft's ads with Jerry Seinfeld blew chunks, as my 12-year-old son would say.

 

According to research by Brand Keys, after seeing the ads, both Apple and Microsoft users "had a more negative perception of Microsoft in the areas of innovation, technology, trouble-free design, and warranty and pricing," reports The New York Times. It found that Microsoft's "I am a PC" ads fared better.

 

The story quotes Amy Shea, executive vice president at Brand Keys, saying:

 

"When you see an ad perform this poorly, you've got a real problem."

Joseph Tartakoff at the Seattle Post-Intelligencer has posted examples of both, if you want to review them. He says Microsoft's new ad campaign starts this weekend.



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