Paid Search Declines in April

Susan Hall

Paid search took a hit in the four weeks preceding May 9, falling from 9.84 percent of search engine traffic in April 2008 to 7.25 percent, according to Hitwise data.

 

While there's some speculation about whether it's a sign that companies are pulling back on all marketing because of the recession, according to BizReport, paid clicks for big names such as Orbitz and Walmart fell dramatically.

 

Joseph Tartakoff at PaidContent.org, however, suggests those big companies might have realized they don't need to pay so much for advertising when they rank so high in organic search anyway.

 

ReadWriteWeb says some companies are shifting their focus from paid search to e-mail and social marketing.



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