No More Seinfeld Microsoft Ads

Kara Reeder

Considering the reaction to Microsoft's first ad featuring Jerry Seinfeld, it probably comes as no surprise that Microsoft is dropping the ad campaign featuring the comedian.

 

Computerworld reports that part two of the tech giant's $300 million Windows marketing rehab campaign will focus on embracing Apple's "I'm a PC" phrase. The ads will feature actual Microsoft employees, including Bill Gates, as well as other celebrities like actress Eva Longoria, author Deepak Chopra and hip-hop singer Pharrell Williams.

 

The Seinfeld ads, which you can see here and here, just could not connect with the audience. Computerworld called the latest ad "obtuse and difficult to understand."

 

According to ValleyWag, Microsoft had always planned to drop the Seinfeld ads. Microsoft spokesperson Frank Shaw says the whole thing was just "a teaser campaign" to prep for the second phase. Although, he adds, "People would have been happier if everyone loved the ads, but this was not unexpected."



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