Mobile Users Receptive to Ads, Study Finds

Susan Hall

An eMarketer report released Thursday found users more open to advertising on their phones than other forms of digital ads, reports paidcontent.org.

 

And the story calls them "stickier" -- people paid more attention to them. In fact, one of three people remembered seeing a mobile ad actually acted on it in some way.

 

The report was based on survey data aggregated from social network Limbo and research firm Gfk NOP.

 

Mobile advertising is expected to grow rapidly despite the recession. JP Morgan forecast 40 percent growth this year, to $2 billion.



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