An eMarketer report released Thursday found users more open to advertising on their phones than other forms of digital ads, reports paidcontent.org.
And the story calls them "stickier" -- people paid more attention to them. In fact, one of three people remembered seeing a mobile ad actually acted on it in some way.
Mobile advertising is expected to grow rapidly despite the recession. JP Morgan forecast 40 percent growth this year, to $2 billion.