Newsletters Welcome, Guest Log In | Register

Subscribe

Sign up now and get the best business technology insights direct to your inbox.

  • Daily Edge
  • CTO Edge Update
  • Business Tools & Templates
  • Aligning IT & Business Goals
  • Maximizing IT Investments

0

Microsoft, Ad Startup OpenX Team up

Posted by Susan Hall Nov 3, 2009 10:54:06 AM

Microsoft and online advertising startup OpenX have announced a partnership to expand their reach to each other's customers, reports Reuters. No financial details were released.

 

OpenX's technology helps advertisers match ads to Web sites most often visited by target customers. Microsoft, in turn, has agreed to help point large advertisers in the direction of OpenX and its network of 150,000 Web sites, according to the Los Angeles Times.

 

The Reuters story says OpenX competes with Google's DoubleClick service and even Microsoft's own aQuantive product, but the story says OpenX's technology might be a better fit for certain customers.

Add a comment Leave a comment on this blog post.

There are no comments on this post

Strategic IT Planning & Governance Best Practices Guide

Use this guide — along with the more than 60 templates included — to ensure the overall success of your entire IT department.

Learn more >

Social Media Policies Toolkit

Define the rules at your company for the proper use of social media platforms such as Blogs, Twitter, Facebook and Youtube. Ensure your users are spending their time productively and company resources are being used for the business.

Learn more >

Lowering Your IT Costs with Oracle Database 11g Release 2

This white paper identifies the key capabilities a database management solution needs to successfully deliver more information with higher quality of service, make more efficient use of IT budgets, and reduce the risk of change in data centers.

Software Forum: Information On Demand Virtual Experience

This interactive virtual forum presents leading IT experts providing the insights you need to turn your information into a strategic driver for innovation, business optimization and competitive differentiation.

Data Deduplication

Data manipulation strategies that make data stores more manageable and reduce the need for storage capacity and its associated costs.

Cost Cutting through Server Consolidation

Products, management tools, and industry insights that enhance the value of virtualization for your business.

Information Management

Tools, tips and solutions to help you manage your data more efficiently to tackle today's challenging economic environment.

Decision Management

Applications, management tools and industry advice on how to optimize your data for better business decisions.