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Investment in Privacy

Posted by Susan Hall Jul 16, 2008 12:22:21 PM

Citing the boom in social networking, e-health records and other challenges, privacy watchdog TRUSTe has landed $10 million in investment from Accel Partners, which also invests in Facebook and other sites.

 

Sites including Yahoo, eBay and Microsoft carry the TRUSTe seal, which indicates, among other things, that they don't share personal information without customer consent and agree to let TRUSTe arbitrate disputes, reports The San Francisco Chronicle.

 

CEO Fran Maier said the company wants to add technology to monitor companies' privacy practices and to add markets, such as small businesses and international companies.

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