Google and Procter & Gamble are swapping staff in an effort to learn more about each other and how to reach customers, reports The International Herald Tribune.
According to vnunet.com, the swap involves three Google employees and 20 P&G employees. But that story made it sound like a one-time deal, while the Tribune paints it more as an ongoing effort.
Google apparently will learn more about what advertisers are going through in these turbulent times, while P&G is sending executives from its Tide detergent and Pampers diapers units to learn more about using the Internet for marketing.
Alyce Lomax at The Motley Fool finds the pairing pretty odd, but concludes:
... in our current financial crisis, a little more collaboration and open-mindedness and a lot less arrogance would probably improve many companies' strategies. While such learning experiences may sound crazy, they may be just crazy enough to work.