Forrester: Time for a Green Baseline

Ainsley Jones

If you haven't established a bottom line for your operations, then you should get to it, according to new advice from Forrester Research.


According to the research firm, an organization without a green baseline will be unable to properly respond to "green" demands, says InfoWorld. Forrester advises IT departments to take the initiative even if they are not responsible for their own energy. Forrester analyst Doug Washburn says forming a green team made up of IT staff and strategic partners from other lines of the business can help align the business with IT and assist in the development of staff skills.


Those skills can in turn foster buy-in, which could assist the implementation of green measures in the workplace among fearful and apathetic employees.

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