http://www.itbusinessedge.com/cm/community/news/bam/blog Tue, 17 Nov 2009 21:22:31 GMT Clearspace 2.5.5 (http://jivesoftware.com/products/clearspace/) 2009-11-17T21:22:31Z http://www.itbusinessedge.com/cm/community/news/bam/blog/heterogeneity-limits-mobile-marketing-exec-says/?cs=37565 Mobile devices are left out of the kind of word-of-mouth buzz that have been a boon on Facebook, Twitter and MySpace because applications don't work on all devices, reports PCWorld.com.   Speaking at the Mobile Northwest conference in Seattle,  mobile_devices software_and_web_development android windows_mobile advertising_and_marketing interoperability business_technology Tue, 17 Nov 2009 21:22:31 GMT susan.hall@narrowcastgroup.com http://www.itbusinessedge.com/cm/community/news/bam/blog/heterogeneity-limits-mobile-marketing-exec-says/?cs=37565 2009-11-17T21:22:31Z 3 days, 12 hours ago http://www.itbusinessedge.com/cm/community/news/bam/blog/comment/heterogeneity-limits-mobile-marketing-exec-says http://www.itbusinessedge.com/cm/community/news/bam/blog/feeds/comments?blogPost=37565 http://www.itbusinessedge.com/cm/community/news/bam/blog/so-many-ways-startups-can-fail/?cs=37546 In a presentation at the University of Washington, aQuantive co-founder Scott Lipsky said he had made a list of 721 reasons startups fail. However, he winnowed it down to 10 for his talk, reports TechFlash .   Yes, one of them is funding smbs budgeting strategic_planning startups business_technology Tue, 17 Nov 2009 16:01:09 GMT susan.hall@narrowcastgroup.com http://www.itbusinessedge.com/cm/community/news/bam/blog/so-many-ways-startups-can-fail/?cs=37546 2009-11-17T16:01:09Z 3 days, 18 hours ago http://www.itbusinessedge.com/cm/community/news/bam/blog/comment/so-many-ways-startups-can-fail http://www.itbusinessedge.com/cm/community/news/bam/blog/feeds/comments?blogPost=37546 http://www.itbusinessedge.com/cm/community/news/bam/blog/forrester-report-details-spending-on-it-services/?cs=37542 New research by Forrester shows IT leaders keeping a tight grip on the budget , reports Network World.   The report, "The State of Enterprise IT Services: 2009,"  involved surveying 900 IT executives and technology decision-makers in Canada, budgeting it_market_analysts business_technology technology_markets Tue, 17 Nov 2009 15:38:19 GMT susan.hall@narrowcastgroup.com http://www.itbusinessedge.com/cm/community/news/bam/blog/forrester-report-details-spending-on-it-services/?cs=37542 2009-11-17T15:38:19Z 3 days, 18 hours ago http://www.itbusinessedge.com/cm/community/news/bam/blog/comment/forrester-report-details-spending-on-it-services http://www.itbusinessedge.com/cm/community/news/bam/blog/feeds/comments?blogPost=37542 http://www.itbusinessedge.com/cm/community/news/bam/blog/annual-ceo-memo-to-board-keeps-everyone-focused/?cs=37469 In a piece on Harvard Business Publishing , Anthony Tjan of venture firm Cue Ball, advocates that in the final months of the year, every CEO should write a memo to the board reflecting on the past year and goals for the next.   He writes: The business_technology board_of_directors strategic_planning business_alignment executive_suite Fri, 13 Nov 2009 15:15:47 GMT susan.hall@narrowcastgroup.com http://www.itbusinessedge.com/cm/community/news/bam/blog/annual-ceo-memo-to-board-keeps-everyone-focused/?cs=37469 2009-11-13T15:15:47Z 1 week, 18 hours ago http://www.itbusinessedge.com/cm/community/news/bam/blog/comment/annual-ceo-memo-to-board-keeps-everyone-focused http://www.itbusinessedge.com/cm/community/news/bam/blog/feeds/comments?blogPost=37469 http://www.itbusinessedge.com/cm/community/news/bam/blog/can-entrepreneurship-be-taught/?cs=37308 In a BusinessWeek article, writer Reena Jana asks whether entrepreneurship can be taught , pointing to a survey on the topic commissioned by the Small Business Administration.   Findings from the study of 5,618 respondents finishing or holding startups smbs staff_training business_development innovation strategic_planning business_technology Fri, 06 Nov 2009 17:05:40 GMT susan.hall@narrowcastgroup.com http://www.itbusinessedge.com/cm/community/news/bam/blog/can-entrepreneurship-be-taught/?cs=37308 2009-11-06T17:05:40Z 2 weeks, 17 hours ago http://www.itbusinessedge.com/cm/community/news/bam/blog/comment/can-entrepreneurship-be-taught http://www.itbusinessedge.com/cm/community/news/bam/blog/feeds/comments?blogPost=37308 http://www.itbusinessedge.com/cm/community/news/bam/blog/seinfeld-shows-enthusiasm-for-macbook/?cs=37214 Microsoft dropped its Jerry Seinfeld ads in, what, September? The ones with the comedian and Bill Gates shopping for shoes that Computerworld called " obtuse and difficult to understand ," remember?   And already Seinfeld has been spotted on HBO's apple business_technology jerry_seinfeld macbook_pro advertising_and_marketing microsoft bill_gates Tue, 03 Nov 2009 21:24:11 GMT susan.hall@narrowcastgroup.com http://www.itbusinessedge.com/cm/community/news/bam/blog/seinfeld-shows-enthusiasm-for-macbook/?cs=37214 2009-11-03T21:24:11Z 2 weeks, 3 days ago http://www.itbusinessedge.com/cm/community/news/bam/blog/comment/seinfeld-shows-enthusiasm-for-macbook http://www.itbusinessedge.com/cm/community/news/bam/blog/feeds/comments?blogPost=37214 http://www.itbusinessedge.com/cm/community/news/bam/blog/microsoft-ad-startup-openx-team-up/?cs=37195 Microsoft and online advertising startup OpenX have announced a partnership to expand their reach to each other's customers, reports Reuters . No financial details were released.   OpenX's technology helps advertisers match ads to Web sites most advertising_and_marketing microsoft business_technology google strategic_planning business_development Tue, 03 Nov 2009 15:54:06 GMT susan.hall@narrowcastgroup.com http://www.itbusinessedge.com/cm/community/news/bam/blog/microsoft-ad-startup-openx-team-up/?cs=37195 2009-11-03T15:54:06Z 2 weeks, 3 days ago http://www.itbusinessedge.com/cm/community/news/bam/blog/comment/microsoft-ad-startup-openx-team-up http://www.itbusinessedge.com/cm/community/news/bam/blog/feeds/comments?blogPost=37195 http://www.itbusinessedge.com/cm/community/news/bam/blog/rd-spending-rose-in-2008/?cs=37159 A Booz & Co.annual survey shows budgets for research and development increased 5.7 percent in 2008 , a decline from the 10 percent increase of 2007, but an increase nevertheless given the lousy economy, reports The New York Times .   The business_development strategic_planning innovation research_and_development business_technology Mon, 02 Nov 2009 15:45:32 GMT susan.hall@narrowcastgroup.com http://www.itbusinessedge.com/cm/community/news/bam/blog/rd-spending-rose-in-2008/?cs=37159 2009-11-02T15:45:32Z 2 weeks, 4 days ago http://www.itbusinessedge.com/cm/community/news/bam/blog/comment/rd-spending-rose-in-2008 http://www.itbusinessedge.com/cm/community/news/bam/blog/feeds/comments?blogPost=37159 http://www.itbusinessedge.com/cm/community/news/bam/blog/microsoft-drops-family-guy-in-windows-7-push/?cs=37023 Microsoft has canceled its deal with those crazy "Family Guy" guys to promote Windows 7, reports TechFlash.   It quotes the company saying: the content was not a fit with the Windows brand. According to Variety , the show, called "Family Guy windows_7 advertising_and_marketing business_technology business_communications microsoft Tue, 27 Oct 2009 15:26:50 GMT susan.hall@narrowcastgroup.com http://www.itbusinessedge.com/cm/community/news/bam/blog/microsoft-drops-family-guy-in-windows-7-push/?cs=37023 2009-10-27T15:26:50Z 3 weeks, 3 days ago http://www.itbusinessedge.com/cm/community/news/bam/blog/comment/microsoft-drops-family-guy-in-windows-7-push http://www.itbusinessedge.com/cm/community/news/bam/blog/feeds/comments?blogPost=37023 http://www.itbusinessedge.com/cm/community/news/bam/blog/carl-icahn-resigns-from-yahoo-board/?cs=36972 Carl Icahn has resigned from Yahoo's board of directors. In his resignation letter, the billionaire investor wrote: I don't believe that it is necessary at this time to have an activist on the board of Yahoo and currently, my attention is focused on microsoft executive_suite business_technology board_of_directors yahoo business_development mergers_and_acquisitions carol_bartz carl_icahn jerry_yang Mon, 26 Oct 2009 13:01:08 GMT ainsley.jones@narrowcastgroup.com http://www.itbusinessedge.com/cm/community/news/bam/blog/carl-icahn-resigns-from-yahoo-board/?cs=36972 2009-10-26T13:01:08Z 3 weeks, 4 days ago http://www.itbusinessedge.com/cm/community/news/bam/blog/comment/carl-icahn-resigns-from-yahoo-board http://www.itbusinessedge.com/cm/community/news/bam/blog/feeds/comments?blogPost=36972 http://www.itbusinessedge.com/cm/community/news/bam/blog/can-windows-7-ad-campaign-change-the-picture-in-your-head/?cs=36933 Microsoft is kicking off a new advertising campaign to go with its Windows 7 operating system, though the challenge is to get that "PC Guy" that Apple created out of people's heads, according to Bloomberg .   The new campaign, “I’m a PC and windows_7 business_technology advertising_and_marketing apple Thu, 22 Oct 2009 19:36:37 GMT susan.hall@narrowcastgroup.com http://www.itbusinessedge.com/cm/community/news/bam/blog/can-windows-7-ad-campaign-change-the-picture-in-your-head/?cs=36933 2009-10-22T19:36:37Z 4 weeks, 1 day ago http://www.itbusinessedge.com/cm/community/news/bam/blog/comment/can-windows-7-ad-campaign-change-the-picture-in-your-head http://www.itbusinessedge.com/cm/community/news/bam/blog/feeds/comments?blogPost=36933 http://www.itbusinessedge.com/cm/community/news/bam/blog/accenture-in-web-advertising-partnership/?cs=36834 Accenture is teaming up with Silicon Valley startup Adchemy , which uses advanced statistical techniques to provide targeted advertising, on an enterprise marketing platform, reports The New York Times .   Accenture will join Mayfield Fund and advertising_and_marketing accenture adchemy targeted_advertising data_mining statistics business_technology Tue, 20 Oct 2009 15:08:34 GMT susan.hall@narrowcastgroup.com http://www.itbusinessedge.com/cm/community/news/bam/blog/accenture-in-web-advertising-partnership/?cs=36834 2009-10-20T15:08:34Z 1 month, 1 day ago http://www.itbusinessedge.com/cm/community/news/bam/blog/comment/accenture-in-web-advertising-partnership http://www.itbusinessedge.com/cm/community/news/bam/blog/feeds/comments?blogPost=36834 http://www.itbusinessedge.com/cm/community/news/bam/blog/advertisers-back-microsoft-yahoo-deal/?cs=36802 Advertising heavyweights have thrown their support behind the Microsoft-Yahoo partnership , reports TechFlash .   It reports that Publicis Groupe, WPP, Interpublic Group and Omnicom Group were among the members of the American Association of advertising_and_marketing yahoo antitrust business_technology department_of_justice microsoft government_agencies Mon, 19 Oct 2009 18:51:50 GMT susan.hall@narrowcastgroup.com http://www.itbusinessedge.com/cm/community/news/bam/blog/advertisers-back-microsoft-yahoo-deal/?cs=36802 2009-10-19T18:51:50Z 1 month, 2 days ago http://www.itbusinessedge.com/cm/community/news/bam/blog/comment/advertisers-back-microsoft-yahoo-deal http://www.itbusinessedge.com/cm/community/news/bam/blog/feeds/comments?blogPost=36802 http://www.itbusinessedge.com/cm/community/news/bam/blog/google-going-global-in-enterprise-apps-push/?cs=36787 Google is kicking off a global push for its enterprise apps . Actually, it's a continuation of its "Going Google" billboard campaign with messages that change daily, reports PCWorld .   Google says the campaign will be expanded to the UK, productivity_software google business_technology advertising_and_marketing Mon, 19 Oct 2009 14:05:58 GMT susan.hall@narrowcastgroup.com http://www.itbusinessedge.com/cm/community/news/bam/blog/google-going-global-in-enterprise-apps-push/?cs=36787 2009-10-19T14:05:58Z 1 month, 2 days ago http://www.itbusinessedge.com/cm/community/news/bam/blog/comment/google-going-global-in-enterprise-apps-push http://www.itbusinessedge.com/cm/community/news/bam/blog/feeds/comments?blogPost=36787 http://www.itbusinessedge.com/cm/community/news/bam/blog/family-guy-talent-join-windows-7-push/?cs=36682 Product placement is everywhere these days, but Microsoft is taking it to a whole new level. It's teaming up with "Family Guy" creator Seth MacFarlane and co-star Alex Borstein on a 30-minute variety TV show to promote Windows 7, reports TechFlash . windows_7 family_guy business_technology microsoft advertising_and_marketing Wed, 14 Oct 2009 17:25:15 GMT susan.hall@narrowcastgroup.com http://www.itbusinessedge.com/cm/community/news/bam/blog/family-guy-talent-join-windows-7-push/?cs=36682 2009-10-14T17:25:15Z 1 month, 1 week ago http://www.itbusinessedge.com/cm/community/news/bam/blog/comment/family-guy-talent-join-windows-7-push http://www.itbusinessedge.com/cm/community/news/bam/blog/feeds/comments?blogPost=36682