Belkin Paid for Positive Reviews on Amazon

Susan Hall

You knew it had to be going on, but peripherals manufacturer Belkin has been caught paying people to write positive reviews of its products on Amazon, according to PCPro.

 

According to the company, it was all the work of business development rep Michael Bayard, who paid people 65 cents for five-star reviews of a Belkin wireless hub. He also asked them to rate less stellar reviews on the site as "not helpful."

 

The company now is trying to distance itself from Bayard, though it hasn't said whether he remains with the company.

 

TechCrunch has the response from Belkin President Mark Reynoso.



Add Comment      Leave a comment on this blog post
Jan 21, 2009 1:43 AM Jay Jay  says:
Belkin again. I quit doing business with them years ago when they sold a router that would randomly spam users touting its paid censorware "service". Belkin: scum then, still scum now. Reply

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