Not Becoming a Women's Site

Susan Hall

As it turns out, the new strategy by won't turn it into the next iVillage, reports BusinessWeek.


VP and spokesperson Nicholas Graham says the Associated Press story and resulting blog posts, including ours here at IT Business Edge, indicated it would focus solely on women. But that just isn't true.


Graham told Digital Daily:

We know that a sizable group of our core user base is women, and we know they come to us for a certain kind of search: to get answers, often in areas of reference, health and entertainment. We recognize that we can't be all things to all people, so we're focusing on our core group of users. We want to build up the kinds of answers those users are looking for, while at the same time remain a strong search site.

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