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Advertisers Back Microsoft-Yahoo Deal

Posted by Susan Hall Oct 19, 2009 2:51:50 PM

Advertising heavyweights have thrown their support behind the Microsoft-Yahoo partnership, reports TechFlash.

 

It reports that Publicis Groupe, WPP, Interpublic Group and Omnicom Group were among the members of the American Association of Advertising Agencies that sent a letter urging the Department of Justice to approve the deal.

 

It quotes the letter saying:

We believe that Yahoo! and Microsoft’s proposal to combine their technologies and search platforms is good for advertisers, marketing services agencies, website publishers and consumers. These benefits are too important to wait for. As leading members of the advertising and marketing services industry, we urge the Department of Justice to bring its antitrust review to a speedy conclusion. This proposal enhances competition, and should be allowed to take effect as soon as possible.

The Justice Department has said it plans a more in-depth review of possible antitrust issues related to the partnership and will not be rubber-stamping the pact.

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