Accenture in Web Advertising Partnership

Accenture is teaming up with Silicon Valley startup Adchemy, which uses advanced statistical techniques to provide targeted advertising, on an enterprise marketing platform, reports The New York Times.

Accenture will join Mayfield Fund and August Capital as investors in a $31 million funding round for Adchemy.

The story quotes Matthew Symons, Accenture’s managing director for digital marketing optimization, saying:

The commercial Web has been a brochure-ware experience up to now. What you want is digital assets that can be assembled on the fly, depending on who is viewing a site.

According to the story, Adchemy has assembled a crack team of experts in machine learning, statistical inference and advanced data mining that it's working to apply to Web advertising.

Reuters has a press release on the partnership.