Companies’ communications strategies must be agile in a rapidly evolving market
Topic: IT Market Analysts
Topic: Network Security
Topic: SMBs
Unique challenges confront small and mid-sized businesses
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When surveys like this give vastly different results, someone should examine (a) is there a vested interest in those conducting the survey (b) methodology (c) wording. Studies performed by vendors themselves often seem commissioned to get mentioned in the press and position the company as "thought leaders"; even if their results present no new information or restate what everyone already knows. It brings to mind the tale of the instructor who gave a student's paper back with the comment "Much of the content in this paper is new, and much of it is true. However, the new content isn't true, and the true content isn't new. D."