Smartphone Growth Accelerating

Carl Weinschenk
Slide Show

Smartphones That Work for Business

Our Carl Weinschenk looks at the best mobile tech on the market today.

It's a good idea to find actual numbers to test what everybody thinks is happening. This both proves or disproves the general feeling and provides some context for whatever conclusion is drawn.


Smartphones passed the test with flying colors. IDC on Friday released numbers suggesting just how significant the growth is. It says that during the first quarter of 2010, smartphone growth more than doubled that of traditional cell phones. During the period 54.7 million units were shipped, an increase of 56.7 percent over the year-ago quarter.


The most impressive statistic is that the growth outstripped the previous quarter's increase of 38 percent. That's significant, since the fourth quarter of a year typically is the strongest, due to the holidays.


HTCpedia encapsulizes a DigiTimes report on HTC's 2010 report. HTC, according to the reports, grossed $570 million in April alone. In the first four months of the year, HTC gained US$1.7 billion, an increase of 28.57 over the same period during 2009. DigiTimes said HTC is poised to over-perform second-quarter estimates of $50 billion New Taiwan dollars (roughly US$1.6 billion) "with ease." HTC made the first smartphone move of the year with the release of the Nexus One in early January.


More evidence on smartphones' ascent is available from Strategy Analytics. At the end of last month, it reported that 54 million devices shipped during the first quarter, which represented 18 percent of the overall handset market. iPhone's share rose from 10.6 percent to 16.4 percent, while Nokia gained almost 2 percent, moving from 38.2 percent to 40 percent. At least some of both companies' growth came at the expense of Research in Motion, with BlackBerry falling from 20.3 percent to 19.7 percent. It also should be noted that all that glitters isn't as golden as it might seem: Strategy Analytics said that part of Nokia's growth was due to a 17 percent drop in its average device selling price.


Times are good in the UK as well. reports that GFK Retail and Technology says that contracts for Android devices increased 12 percent from the middle of March to the middle of April, and 20 percent of smartphones sold in the UK now are Androids. The percentage held by Android rose from less than 2 percent to almost 7 percent of the total mobile phone market between mid-March and mid-April, the story says.


There is nothing shocking about these numbers, but they're still worth reviewing. The sense is that the growth will accelerate. The idea that Android can move from 2 percent to almost 7 percent of the total cell phone market in England in one month is staggering, and suggests there's no sign of slowdown in the rush to smartphones.

Add Comment      Leave a comment on this blog post

Post a comment





(Maximum characters: 1200). You have 1200 characters left.




Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.